Blog is a Mix Tape

One Line: 25 Days

nobody@vox.com(Jason) — Tue, 12 Dec 2006 08:43:08 -0800

The first week of ABC Family’s 25 Days of Christmas stunt put plenty of goodies under the network’s ratings tree.

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@Work: Who Will She Choose?

nobody@vox.com(Jason) — Fri, 01 Dec 2006 15:01:09 -0800

Just a little teaser site which also teases what our full site redesign will look like come the end of this month. Check out that video though. I scripted that puppy out and made it look nice.

You love it.

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@Work: 25 Days

nobody@vox.com(Jason) — Wed, 22 Nov 2006 22:18:55 -0800

Abcfamily_25days

abcfamily.com/25days

There's a lot going on here.

Short Form Video Player - Over the summer, we launched our broadband player and now we've got ourselves a short form video player. We've got 45 preview clips from all the movies that will air during the 25 Days of Christmas event running in the player and the clips look great. They can be controlled by the...
Carousel - The flash carousel to the left of the video player will scroll through the entire 25 days schedule and you can jump to the video clip of your choice via that tool.
Downloads & Extras - we've got some site embeds hanging out -- although, they don't seem to be playing nice with the VOX translation technology -- and a magic artist tool for printing out holiday cards (and soon the eCard functionality will work).
Santa Baby and Christmas Do-Over - Original Movie sites just for you.
The Schedule - featuring a daily poll and reminders.
Size Change - abcfamily.com until this point had been a 770 width site. We're now rocking 1028 y'all!

There's a bunch of stuff going on under the hood here that we've never done before. We'll still be tweaking on Friday and probably over the weekend but I'm so happy it's launched.

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@Work: Lincoln Heights

nobody@vox.com(Jason) — Mon, 20 Nov 2006 14:24:12 -0800

Lincolnheights

http://abcfamily.go.com/lincolnheights/

It's just the teaser site, we'll have a full launch in a couple weeks but you can get a feel for the show - the grittiest show abc family has ever run and it features a predominantly black cast.

In another case of "it's a small world, after all" - this is the show my sister very nearly got cast in (as Cassie) the summer before her freshman year at NYU and just about a year before I started producing the site.

The Toney family is nothing if not synergistic.

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@Work: Harry Potter

nobody@vox.com(Jason) — Sat, 18 Nov 2006 02:17:08 -0800

Phoenix_teaserbig

I really shouldn't be pointing you to abcfamily.com until we launch the new 25 Days of Christmas site on Wednesday (which will be the first salvo in our giant redesign effort) but I've got some hot programming news. We'll be providing the first look (well, first in depth look because the trailer launches on Monday) at Harry Potter and the Order of the Phoenix during the first weekend of the 25 Days programming block. December 1st, 2nd, and 3rd, we will be showing the first 3 films and giving a sneak peek at the newest and most depressing HP film yet.

Sometimes, we rule.

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