Alan Scholefield, an Honest Jon's co-founder, detests the world music label. "It's a nasty phrase. It made my blood run cold when I first heard it, it still does now and it always will," he says. "At Honest Jon's, we have long been aware of cooler, rougher and younger strands of music emerging. They are not perceived as authentic, but at the same time they're not deadened by the 'world music' tag. This music is interesting and difficult to pigeonhole. It's impossible to predict, but in ten years I don't think the term will exist."
- International Front by Rahul Verma, New Statesman, 04.10.08